Factors influencing consumers' purchase decision-making in O2O business model: Evidence from consumers' overall evaluation

Online-to-offline (O2O) has become a rapidly growing e-commerce model worldwide, but the factors influencing consumers' purchase decision-making have not been examined well. After exploring the working mechanism of the O2O model, we extract eleven indexes of consumers' overall evaluation in the O2O model with Crawlzilla and R techniques. Social network analysis (SNA) is adopted to build social networks reflecting consumers' overall evaluation in the O2O model. Based on the modified social network and the extracted subgraph, this study (N = 768) reveals consumers' overall evaluation behavior patterns in the O2O model by calculating network density, central potential, edge betweenness. The results show that shoppers overall evaluate the eleven indexes, especially perceived product quality, online product price, promotion intensity, business reputation, and product brand, which reflects the significant associations between the indexes. Among all the eleven evaluation indexes, perceived product quality, online product price, and business reputation dominate consumers’ decision-making behavior. When making purchase decisions, consumers not only overall consider online product price, perceived product quality, and business reputation but also balance perceived product quality, business reputation, and promotion intensity. Finally, we make some suggestions on marketing strategy for e-commerce companies.     

Time-series and cross-sectional momentum in anomaly returns

We find strong evidence of time-series and cross-sectional momentum in the long–short returns of a comprehensive sample of anomalies. Strategies that exploit such persistence deliver significant abnormal returns that are robust to the stock momentum effect, cannot be explained by traditional asset-pricing models, and are more pronounced when arbitrage capital is scarcer or market liquidity is lower. Momentum in anomaly returns dissipates but does not reverse, in the long-run. Our findings are consistent with limits-to-arbitrage and slow-moving capital causing mispricing to persist. Supporting this explanation, we find that both the level and persistence of anomaly returns are positively related to idiosyncratic volatility.     

The effect of within-country inequality on international trade and investment agreements

There is anecdotal evidence suggesting that those losing from globalization influence policy makers to decrease the openness of their countries to globalization, as evidenced by signing international trade and investment agreements. Surprisingly, this influence has never been examined empirically. This study provides novel empirical evidence demonstrating that greater within-country inequality, our proxy for 'perceived losses' from globalization, decreases countries' propensity to sign regional trade and investment agreements. Our findings support the argument that the existence of 'losers' from globalization can be detrimental for continued globalization. To the best of our knowledge, this is the first extensive econometric empirical evidence of the influence of within-country inequality on countries' willingness to sign international trade and investment agreements, as means to increase their global economic integration.     

Purchasing natural personal care products in the era of fake news? The moderation effect of brand trust

Natural personal care products are gaining popularity due to their benefits in terms of health and well-being. However, consumers are wary of these products and are guided by the fake news circulating about them. Since natural product consumption offers several personal and environmental benefits, it would be worthwhile to understand consumers’ tendency to let fake news influence their consumption decisions. Accordingly, the current study examined the association of fake news and purchasing behaviour towards natural personal care products, utilising Stimulus-Organism-Behaviour-Consequence (SOBC) as the theoretical framework. The study proposed openness to change as the stimulus, perceived benefits and perceived risks as organismic internal states, purchase intentions as the behaviour, and the propensity of believing and acting on fake news as the consequence, which is further associated with system trust. The model was tested by analysing data collected from 390 existing consumers, considering the moderation effect of brand trust and controlling the effect of age and gender. The findings confirmed that openness to change is associated with perceived benefits and risks. Furthermore, perceived benefits and system trust are associated with purchase intentions, which are, in turn, associated with the propensity of believing and acting on fake news. The study presents several novel contributions to theory and practice.     

社会互动对规模养殖户环保饲料支付意愿的影响研究*——基于改进的目标导向理论模型分析框架

［目的］通过引入社会互动变量改进目标导向行为理论框架，探讨生猪规模养殖户对环保饲料的支付意愿及其影响因素，为完善畜禽养殖污染防治政策提供参考借鉴。［方法］以湖北省生猪规模养殖户为研究对象，应用Heckman两阶段模型，研究规模养殖户对环保饲料的支付意愿。［结果］大多数规模养殖户（8134%）愿意采用环保饲料，且平均意愿支付水平为每头生猪饲料成本的669%（4680元/头）。社会互动中的干群互动、同行互动均能显著提升规模养殖户对环保饲料的支付意愿，但同时同行互动不利于其意愿支付水平的提升。进一步的异质性分析表明，在环保饲料支付意愿决策上，社会互动较少的规模养殖户更容易受到制度规范的约束，而社会互动较多的规模养殖户则更易受到感知养殖热情的影响。［结论］政府部门应加大生态环保宣传力度，并借助多种方式推动规模养殖户进行社会互动； 同时可依据社会互动程度的不同，分别制定相应措施以促进规模养殖户对环保饲料支付意愿的提升。     

What lies beneath: Climate change,land expropriation,and zaï agroecological innovations by smallholder farmers in Northern Ghana

Large-scale land acquisitions (LSLAs) are increasing in Ghana amid a weak legal and regulatory framework. This paper explores the impacts of this phenomenon on farmer innovations under recurrent environmental changes. Using a case study of zaï, an indigenous innovative farming practice, the paper makes two interrelated arguments. Firstly, it shows that the pervasive enclosures coerced by the Ghanaian state undermine how indigenous knowledge could be proactively deployed for climate risk management. Secondly, LSLAs produce a social barrier to climate change adaptation, as they lead to heightened uncertainty and apprehension among farmers, which affects decisions on climate risk management. More specifically, land expropriation is an example of how adaptation could be hindered by governance, institutions, and policy at the extra-local scale, including not only existing land use laws, but also the constitutional guarantee of private property. The evidence supporting these arguments come from survey data on 619 plots, 70 in-depth interviews, village-level transect walks, and participant observations. Overall, the paper contributes to emerging debates at the interface of land use policy, climate justice, and sustainable adaptation. Theoretically, it also contributes to understanding State-society relations, as well as the political economy of eminent domain, often justified through discourses of “public benefits.”     

Workplace civility training: understanding drivers of motivation to learn

Abstract

Training is recommended as an important human resource management (HRM) practice to prevent mistreatment and enhance civility, but little is known about what influences the effectiveness of civility training. The central aim of this study was to address how workgroup conditions influence employees' attitudes about civility training and motivation to learn, which previous research shows is a predictor of training outcomes. Predictors were posited to include psychological and workgroup climate for civility, and personal and ambient mistreatment experiences. These predictors were hypothesized to drive positive (training discrepancy) and negative (training skepticism) pre‐training attitudes, which in turn were expected to influence motivation to learn. Results suggest the influence of climate for civility and mistreatment experiences on motivation to learn is largely indirect via pre‐training attitudes. Training skepticism and training discrepancy have conflicting influences on motivation to learn. Findings provide an empirical basis for HRM professionals to maximize employee motivation to learn in their own civility interventions.     

An analysis of environmental sustainability in small & medium‐sized enterprises: Patterns and trends

One of the greatest challenges facing the world today is climate change. The need to consistently advance with environmentally sustainable practices in today's businesses is crucial, and businesses are demanded to be more environmentally sustainable every day. This study conducts an analysis of the literature on small and medium‐sized enterprises' (SMEs) environmental sustainability by carefully examining 122 studies from 58 journals published from 2013 to 2019. We investigate the trends in drivers and barriers of sustainability adoption to inform both SMEs managers and policymakers. Our results also classify the reviewed studies on the basis of their methodologies and show the distribution of studies across industry sectors and locations in order to set directions for future research on sustainability practices of SMEs.     

地方政府环境支出行为的空间策略互动研究*——传导机制与再检验

本文从理论和实证两个维度检验了地方政府环境支出行为的空间策略互动的传导机制。结果表明，环境支出存在明显的空间策略互动与时间滞后效应。其表现为相邻省级地区之间环保财政支出行为的互相模仿和路径依赖。外商直接投资和财政分权并不是导致地区间环境支出“逐底竞争”的直接原因。在构建多维度政绩考核体系来引导政府财政支出竞争的同时，建立地区间环境支出的协调机制和对外开放等途径，有利于实现均衡和绿色发展。